We change logos for display purposes as well as changes of corporate logos. Logos may be tied to previous magazine names, and may not be representative of the current one. CEDAR KNOLLS, N.J., J/PRNewswire/ - Each year, the Good Housekeeping Institutes Nutrition Lab shines a spotlight on the tastiest snacks that combine innovation and nutrition. This ad with the little girl was named one of the top 10 female ad icons of all time in 2012. This page contains logos used within our website since 2002 for Good Housekeeping (or previous names). Over the decades the illustration of the girl has been updated six times. So Morton took that phrase and came up with “When It Rains It Pours.” The new illustration and the phrase first appeared as an ad in Good Housekeeping magazine in October 1914. That phrase dates back to 1726 and referred to events – good and bad, happening in droves. One proposal, however - “It never rains but it pours” was liked. Some of the suggested slogans to go with the illustration included: “Even in rainy weather, it flows freely.” Management thought it seemed a little wordy, while other suggestions, like “Flows Freely” or “Runs Freely,” also failed to appeal. Good Housekeeping Good Housekeeping, Hearst Magazines UK, July to December 2011, View Good Housekeeping, The National Magazine Company Ltd, January to June. The girl in the illustration was not drawn using any model but rather the illustrator’s own idea of a sweet young girl. Sterling thought the illustration best presented that their salt would run even when it was damp and rainy outside. However, Joy Mortin’s son, Sterling Morton loved a backup idea shown of a curly-haired little girl with an umbrella in one hand and s spilling salt container in another. The major selection of ideas did not impress the Morton officers. Ayer & Company to come up with an advertising idea. To promote the new free-flowing salt, Morton hired the N. With the first flowing salt, the Morton Company also added an easy-pour spout on the top of their round blue container. Years later the Morton Company switched to using calcium silicate to create the same result. The Morton Salt Company in 1911 started adding magnesium carbonate which prevented the salt from clumping and now the salt was the world’s first free-pouring salt. Salt tends to absorb water vapor in the air causing this clumping. The salt became clump in rainy or humid weather making people chisel apart the rock-hard slabs of salt just to make a few sprinkles. In the early 1900s, individuals using salt saw a problem and let the Morton Salt Company know about it. The salt company became incorporated as Morton Salt Company in 1910. There had just been a large demand for salt for the meatpacking companies. In 1889, a man named Joy Morton acquired a major interest in the company. The Morton Salt Company started in Chicago in the 1800s and was originally called Richmond & Company.
This special logo of the Morton Salt Company has been around for more than 100 years. It targets homeowners with articles on food, nutrition, fashion, beauty, relationships, home decorating, health, child care and other consumer and social issues.Everyone recognizes the little girl with her umbrella in one hand and an upturned container of salt. Good Housekeeping has a monthly circulation of 4,652,904. Named as a “Cool Tool for a Spotless Home,” the system was recommended for quickly and effectively treating polyurethane finished floors. Tester Carolyn Forte wrote that Bona’s Ultimate Hardwood Floor Care System makes it possible to “speed-shine wood floors.” By treating polyurethane-finished floors with Bona, she noted, you can "expect minor imperfections to be camouflaged" and still “walk on them two hours later.”īona was included among Forte’s recommendations for carpet cleaners, grill cleaner, window washing and screen cleaning.Ĭlick here for Forte’s complete recommendations.īona's Ultimate Hardwood Floor Care System also appeared in the May 2009 edition of Good Housekeeping. He does come across as very trustworthy - and he has a good voice. I dont watch the cooking shows as I dont cook much - but I do enjoy listening to David. The Good Housekeeping Research Institute tested Bona’s Ultimate Hardwood Floor Care System against three other at-home solutions to “spiff up wood floors” and concluded that Bona “really outshone the others.” Re: Good Housekeeping Magazine Article on David Venable. Bona “Really Outshone” the competition in a repeat appearance in Good Housekeeping magazine.īona appeared in Good Housekeeping during the magazine’s spring cleaning issue (April 2010).